Content Management

Telefónica Germany

As part of one of the biggest transformation projects, I am part of the migration of Content from the Partner-Prepaid Brands to a new, modern IT-Stack based on Adobe Experience Manager (AEM).

Objective: Enable a consistens, multichannel content experience that enhances partner communication and customer engagement across web, app and mobile touchpoints.

Strategy: Work closely with IT and UX teams to ensure the new platform is technically solid and easy to use — for both our teams and our customers.

Media Campaign

Italian Tourist Board ENIT, 2021

While working at lastminute.com I had the pleasure to draft a Media Campaign for the Italian Tourist Board.

Objective: Inspiring (german) travelers to discover lesserknown destinations in Italy.

Strategy: I employed a side-by-side approach, contrasting familiar locations (in the copy) with hidden gems (in the visual).

Tagline: Discover Italy differently (= Italien anders entdecken).

The campaign should encourage germans to not only visit the most famous attractions but also less known attractions (alternatives). For this project I was working with Design-& Brand Team. References available upon request.

E-Mail Marketing

weg.de, lastminute.de & HUPSI Leberkas

During my time at lastminute.com, I had the opportunity to craft engaging email marketing campaigns for prominent brands such as weg.de and lastminute.de, as well as for a local butcher through the agency. This experience honed my skills in creating compelling copy that not only captures attention but also drives action. My ability to tailor messages to diverse audiences and optimize content for maximum impact has become a cornerstone of my digital marketing expertise. I worked with tools like Klaviyo.

SEO Landing Pages

VW FS | Rent-a-Car, VIU Eyewear, ExB Group

For different clients (B2C & B2B) I conducted keyword research and wrote engaging and SEO optimized content. I also created the pages in different Content Management Systems (CMS) such as WordPress or Adobe Experience Manager (AEM).

For my work as a Search Engine Specialist I am familiar with Tools like Screaming Frog, Sistrix, Google Keywords Planner and the Google Search Console.

Google My Business

VIU Eyewear, Loyamo GmbH, Saurer Marking Solutions

For multiple clients of different branches and sizes, I conducted analyses to identify opportunities for local visibility and engagement. I optimized business lisitings by ensuring accurate information, enhancing descriptions and incorporating relevant keywords. Additionally, I implemented strategies to encourage customer reviews and interactions and tracked them in GSC and GA4.

Social Media Content

weg.de, Loyamo GmbH

As well for weg.de as for the agency account (Loyamo) I crafted compelling copy, enhancing brand visibility and engagement, while also managing community interactions and executing targeted campaigns on Linkedin to drive conversions.

For weg.de, I worked on a collaboration for Love Island, creating engaging and creative copy for Instagram posts as well as a TV commercial.

I am familiar with the Linkedin Campaign Manager and Canva.